Product Managers
Product Managers: If You Don’t Set Expectations, Someone Else Will
Although this will sound counterintuitive, one of the most difficult aspects of a product manager’s job is the fact that...
Maddy Kirsch
Marketing Coordinator
Product Managers
How Product Managers Can Say No (and Still Get Invited to Lunch)
Product management can often feel like a zero-sum game. You have finite resources to develop your product, and if someone...
Roadmap and Roadmap Management
Product Roadmap Q&A With Startup Veterans
A well-planned roadmap can make a big difference, but creating one is easier said than done. We often get the...
Product Management
User Persona vs. Buyer Persona: Are Your Users Also Buying Your Product?
Who are your product’s target customers? At first glance, this question might be easy to answer. As a seasoned product...
Customer-Centricity
How to Know What Customers Really Want (Even Before They Do)
Knowing what customers really want is difficult because often even they don’t know. That’s where smart product management can be...
Roadmap and Roadmap Management
Should Competitive Products Drive Your Roadmap?
Product management can often feel like a risky balancing act, like walking a tightrope without a safety net below. In...
Career and Interviews
Product Management Lessons: Interview with a Dell Software PM
At ProductPlan, we meet hundreds of product managers across virtually every industry. Their experience gives us invaluable insight into the...
3 Ways to Structure Your Product Roadmap
There’s a lot of debate over what form product roadmaps should take. Should they include dates? What timeframe should they...
Roadmap and Roadmap Management
Why a Visual Product Roadmap Matters
As product managers, one of your key jobs is to be an evangelist for the product. A high-level visual presentation...
Story Mapping
Story mapping is a great way to document the MVP by organizing and prioritizing user stories.
Affinity Grouping
Use affinity grouping to bundle similar features together and identify patterns.
Opportunity Analysis
Use opportunity analysis to identify important features that have low satisfaction scores.
Buy a Feature
“Buy a Feature” is an activity you can use with customers to prioritize potential features.
The Kano Model
Use the Kano model to identify features that will yield disproportionate customer delight.
The Weighted Scoring Model
Use weighted scoring to rank potential initiatives and facilitate an objective discussion.
The Value vs. Effort Model
Evaluate your opportunities based on their business value and their relative complexity to implement.
Remote Product Management
Best Roadmap Tools for Product Teams
For many professionals who lead company initiatives, a roadmap serves as their primary mechanism to plan and track their progress....
Roadmap and Roadmap Management
Why the Best Roadmaps are Organized in Themes
You don’t often see political candidates using bumper stickers and campaign slogans like, “Vote for me, and together we can...
Roadmap and Roadmap Management
How to Communicate Your Roadmap to Stakeholders
How to communicate your product roadmap is a common question. Read our tips for effective communication at every stage.
Roadmap and Roadmap Management
Building Data-Driven Product Roadmaps
Watch the recording of our joint webinar with Pendo and learn how to define goals, measure success, and build data-driven...
Prioritization and Backlog
How to Make Sense of the Firehose of Ideas for Your Product
As your company’s central hub for your products, you probably receive feature requests, product ideas and other feedback on a...
Product Management
The Ultimate Guide to Product Management vs. Project Management
Product management and project management are often used interchangeably, but they are different disciplines that require different skills and tools....
The Ultimate Guide to Resources for Product Managers
Looking for product management resources? Check out our comprehensive list of blogs, books, podcasts, articles, and more!
Roadmap and Roadmap Management
Why Slide Decks and Spreadsheets Fall Short as Product Roadmap Tools
Many roadmaps are mired in spreadsheets and text-packed presentations. Product managers often find themselves using presentation tools, spreadsheets and project...