Product Management
Product Management for Higher Education
The product management function in higher education empowers institutions to align their offerings with overarching institutional goals.
Matthew Penner
Marketing Programs Manager
Product Strategy
How Customer Feature Requests Inspire Product Ideas
Customer feature requests for your customers are feedback, not commitments. Utilize them as a source of inspiration for new product...
Product Strategy
OKRs vs Outcomes: What is the Difference?
It’s not a matter of OKRs vs outcomes. It’s how the two concepts work together and help you build a...
Product Strategy
How to Use the Jobs-to-be-Done Framework to Support Digital Transformation
The jobs-to-be-done framework helps you discover what customers are trying to accomplish. Utilize it during a digital transformation.
Product Strategy
What “Product-Led” Looks Like in 2023
Learn the landscape for product-led organizations in 2023, specifically through the lens of our 2023 State of Product Management Report.
Product Metrics and Analytics
5 Metrics Every Product Manager Should Know
Product metrics are quantifiable data points to gauge a product’s success. Here are 5 metrics that every product manager should...
Product Leadership
The Journey from Project-Centric to Product-Centric
The journey from a project-centric to product-centric organization is an important one. Learn the initiatives needed to transition your organization.
Customer-Centricity
Product Onboarding
What is product onboarding? Learn more about product onboarding and other product management terminology in our resources library.
Tools and Resources
Status Quo vs Purpose Built Solutions
“If it ain’t broke, don’t fix it.” This adage encourages us to maintain the status quo. A mentality that sets...
Product Management
The Combined Effort of Product Management and Product Operations
Product operations vs. product management? Product managers figure out what to do, and product operations figure out how to do...
Customer-Centricity
In-App Messaging
What is in-app messaging? Learn more about in-app messaging and other product management terminology in our resources library.
Agile & Product Development
Wireframes vs Mockups vs Prototypes
The three most common artifacts that product teams use are wireframes, mockups, and prototypes. Find out when you might use...
Product Management
ProductPlan Customers Tell Us How They Really Feel About Our Product Management Platform
It’s time to turn the spotlight to who matters: our customers. Our users share their honest thoughts about our product...
Trends
Lessons from a Product Launch: Rivian
Lessons from a Product Launch: Rivian Ask any product manager, and they will tell you that product launches are equal...